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Betfair Online

Ad:
20% better odds than at a traditional bookie. This is because you are betting directly against other members so there are no bookies margins.

A betting exchange is a bookie which uses technology to make sure the customer gets a better price. It does that by reducing its risk, which means it doesn’t have to build in extra margin as a safety cushion. The effect is that punters bet on the price they want and not the price they’re told they can have.

I use this all the time when I’m betting online, a really good opportunity to “be the bookie” at the end of the day – have you EVER seen a POOR bookie? no? – you’re right – never ever see a poor bookie… ever..

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